NCBA Bank · [Tournament name] · Royal Nairobi Golf Club · 52 players
Player newsletter automation
Review messages
From signed card to paid reader
1
Cards in
3 / 52
49 cards still to come
2
Scores verified
3
All rows add up
3
Card analysed
3
Five holes picked per player
4
Newsletter written
3
By Smart Boy
5
Editor approved
0 / 3
Waiting for review
6
Sent on WhatsApp
0
Numbers and opt-in needed
7
Opened & shared
—
After sending
8
Passes bought
—
KES 150 · 350 · 1,500
What each newsletter contains
Writer
SB
Smart Boy
Cheeky, quick, loves a comeback
PS
Pretty Sue
Warm, stylish, kind to bad days
Header: sponsor logo, tournament, venue, players, weather
Always first
Round-up in 75 words
Five key holes, newspaper style
The card, reviewed in detail
Best and worst holes, front v back nine, hole types
Smart Boy's 19th-hole banter
About 130 words · names playing partners · player can switch off
Tee-one video with tracer and AR sponsor logo
Needs the actual tee-shot video
Summary table of all 52 players
Reader’s name highlighted
Closing paragraph about the sponsor
Always last · sponsor approves the wording
Paywall on shared links
The player reads free; friends need a pass
Sponsor logo
Not uploaded yet
Upload
Weather
Filled in automatically for the venue and date
[Weather on 6 June 2022]
Send automatically after an editor approves
Each player gets their own link on WhatsApp. Nothing goes out unchecked.
What Smart Boy has learned
Rules picked up from editors' notes and chats. An editor approves each one before Smart Boy uses it.
When holes tie, name them together. Never pick one and drop the others.
From an editor fix on Patrick Yakwa’s message (H13 and H14)
Write "score of the day", not "shot of the day", unless the shot is on video.
From an editor note on the 23 May story
Check stroke index against how the hole actually played before calling it the hardest.
From the 13th-hole correction
Label any drawing as an illustration. Never present it as a photo or video.
From the tracer review
Make the banter a bit longer and name the playing partners.
From the newsroom notes, 4 November
End every newsletter with a paragraph about the sponsor.
From the newsroom notes, 4 November
Teach Smart Boy something new
Add rule for approval